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Linda Wells


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Linda Wells, the founding editor of Allure magazine, has earned a reputation for providing her honest take on everything from fashion to business. It’s a quality that’s long endeared her to legions of loyal readers and customers as well. This week, Wells brings her unmatched beauty expertise to AIR MAIL

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AIR MAIL’s new columnist reflects on her lockdown skin-care regimen, peeling back the layers to reveal its true value

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In an era when casual handshakes and warm embraces are largely off limits, more platonic touch, it turns out, might be just what we all need

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In our age of ring-lit TikTok stars, masked mouths, and new brands such as Jenna Lyons’s LoveSeen, there’s no putting a lid on the fact that eyelashes—false, extended, treated, lifted—are having a moment

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It’s a bird, it’s a plane, it’s … Jeff Bezos? Our resident beauty guru investigates the Amazon billionaire’s burgeoning superhero physique

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Beauty products should have a high impact for the face, not the environment. Our resident expert investigates the less-is-more approach

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How does a doctor out to heal wounds end up developing one of the most effective skin-care products on the market? Meet Augustinus Bader …

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Can scrubbing the toilet be classified as “self-care”? Some fancy new cleaning solutions practically guarantee it. Our intrepid reporter puts on her rubber gloves …

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Thanks to Jane Fonda’s Workout, leotards and leg lifts became enduring cultural phenomena. Forty years after the video’s debut, Fonda is still astonished that it worked

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Urban Decay founder Wende Zomnir was the beauty industry’s original renegade. But what’s really shocking is her new range, which captures the low-maintenance look of Southern California. Our intrepid columnist follows the sunshine

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As we peel off the layers and parade into spring, will we bare our body hair or banish it for good? Our brave beauty columnist goes bushwhacking …

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Yes, you are improving with age. Your serum, however, is not. Our investigative beauty columnist uncovers what’s really going on when pricey skin-care products languish on the bathroom shelf. Solutions, right this way …

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A hint of jasmine, a note of juniper, a whiff of horse manure … perfumer Francis Kurkdjian loves it all. Now he’s setting out to create the next blockbuster fragrance for Dior, and our discerning beauty guru is armed with the testing strips

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Eat, Pray, Love? More like Fast, Hike, Lament. When a celebrated Malibu retreat opens a new location outside of Rome, our brave wellness guru can’t help but lace up her boots and try out this contrarian way of European life

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The so-called secrets of female arousal needn’t be so elusive. Some nifty new supplements promise to deliver the highest of highs. But do they ultimately deliver? Our pleasure-seeking columnist investigates

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First, there was Joe Biden and his hair. Then Biden and his taut skin. Then came the eternally young actors and a suspiciously frozen Vladimir Putin. Why are powerful men more high-maintenance than ever? Our eagle-eyed columnist investigates …

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Put away those Brazilian bikinis, ladies and gentlemen. This summer, modesty and downright frumpiness is the height of style. Our comfort-curious beauty columnist investigates …

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Who’s buying that $1,950 undereye serum sold out of a dodgy storefront on Madison Avenue? Our investigative beauty columnist finds out, and discovers that .01-percenters are just as susceptible to scams as the rest of us

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Filters are fun, but not everyone wants to go out in public with full-on Instagram Face. Now the hottest trend in foundation is more subtle (and less Spackle). But is our discerning beauty expert ready to show her bare face to all the world?

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As a talented actor and professional heartthrob, Brad Pitt has captured the hearts and minds of people from all over the world for over three decades. But will he manage to convince them to buy a $385 serum? Our beauty-and-wellness columnist tries to resist his charms …

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Victoria’s Secret is attempting a comeback. But will its conciliatory new ad campaign atone for its many sins? Our skeptical beauty columnist is not so sure …

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Spooky season ushers in a spate of hair-raising procedures and products that promise to treat some and trick the rest. Which will it be for our intrepid beauty columnist?

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Yearning for self-control? A new coterie of tough-love life coaches are now specializing in “accountability,” and they’re ready to weigh in on your every snack. Is this helpful, harmful, or perhaps a bit of both? Our beauty-and-wellness columnist investigates

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The latest innovations in skin care have nothing to do with creams or serums. Can the subtle art of hair removal accomplish more than mere shaving? Our intrepid beauty columnist investigates