Some things never really go out of style. They just get misplaced. But lately, certain relics—tallow, bay rum, horn combs—have crept back in. Not as nostalgia, but as correction. A quiet rebellion against ergonomic packaging and scentless surfaces.
Take bay rum, the splashy cologne of barbershops and well-traveled bachelors. For years, it smelled like a midlife crisis. Now it smells like you have a signature scent, and that scent isn’t the predictable one everyone else is wearing. (You know the one: expensive, glossy, and smells like a mirrored vanity.) C. O. Bigelow’s version belongs in a cabinet with glass shelving and soft lighting. It’s sharp, warm, and unapologetically classic.
