THE FUJIFILM INSTAX WIDE 400 INSTANT CAMERA
The easiest way to take foolproof party photos
Producing a Polaroid Land camera at a party or family gathering in the 50s, 60s, and 70s—the height of old-style Polaroid’s popularity—was quite a ceremony. Some wealthy person who could afford the film would unfold the enormous apparatus, looking more like a Speed Graphic press camera than a fun machine for snapshots. They would then fire off a single photo, whereupon there would be multiple “oohs” and “aahs” as a tiny photograph of modest quality slowly developed.
Fujifilm’s Instax brand has for the past eight years taken the Polaroid instant-photo-print ball and run with it—no small achievement in the Digital Age. Even Leica’s sleek, $399 Sofort 2 instant camera, which we featured here last December, is based on Instax film.
