Since Gwyneth Paltrow sent the first Goop newsletter from her kitchen, in 2008, her wellness empire has elicited rage that not even a Goop Beauty Emotional Detox Bath Soak could calm down. Goop’s This Smells Like My Vagina Candle, libido gummies, annual New Year detox, biofrequency stickers, and coffee enemas regularly galvanize haters to decry the “woo-woo evangelist” for peddling “pseudoscience.”
All the while, Paltrow’s brand has expanded from a newsletter into a Web site, print magazine, podcast, beauty range, clothing label, vitamin line, several boutiques, two Netflix shows, a franchise of wellness summits, and a cruise. It’s reportedly worth about $250 million.
