Elon Musk is a perennial in this competition, but there are weeks—and last week was one of them—when he can’t afford just to rest on his laurels and expect the spotlight to find him. He’s running with a fast crowd here—ease up, and you pay the price. (Or overpay, if you’re Elon.) Musk finished fourth (13.6 percent), behind a sweep of Republican luminaries: the redoubtable Donald Trump (26 percent), Marjorie Taylor Greene (23.8 percent), and Rudy Giuliani (18.6 percent). Complacency is punished.

The nominees in this week’s edition of the Attention-Whore Index Poll are …