When Bobbi Brown enters her new store in East Hampton for her newish beauty line, no one seems to notice. And when she starts chatting with a customer about eyeliners, the shopper looks puzzled by this especially knowledgeable 66-year-old in a black cardigan and white T-shirt. “Do you work here?” the shopper asks. Her friends practically leap on her, horrified at the faux pas.

You bet she works here!