She began her career as a professional makeup artist in New York in the late 80s. At the time, a dramatic—some might say garish—look was all the rage, but Bobbi Brown believed in a more subtle interpretation of female beauty. In 1991, she launched a collection of 10 lipsticks at Bergdorf Goodman, and by 1995, her brand, Bobbi Brown Essentials, had been acquired by Estée Lauder. For the next 21 years, Brown built a globally successful business based around the notion that women want to look like themselves—with just a minimal amount of enhancement. In 2016, she stepped down from the business, launched an e-commerce site, and renovated a hotel in her hometown of Montclair, New Jersey. But her dueling loves of the industry and the environment took her on yet another entrepreneurial adventure, with Jones Road, a tightly edited line of clean beauty products that she launched late last year. Herewith, Brown’s key components to the good life. —Ashley Baker
Bag: My old Prada fanny pack.
Bedtime: 9:30 P.M., with my bathrobe on.
Bike: Beach cruiser.
Birthday: Spent in the Bahamas with my posse.
Breakfast, weekday: A chocolate-and-kale protein shake.
Breakfast, weekend: Poached eggs, sourdough toast, and a double espresso.
Car: Range Rover.
Children: My three boys.
Cocktail: Vodka or tequila on the rocks, but not at the same time.
Cocktail appetizer: Sliced cucumber and caviar.
Couple: My aunt Alice and uncle Albert.
Date: Somewhere in Paris with my husband.
Diet: Eating intuitively without processed foods.
Dinner, weekday: Fish, vegetables, a grain, and vodka.
Dinner, weekend: Burger, no bun, fries, and a martini with three olives.
Disguise: My mask.
Dress: Jeans and a navy sweater.
Drive: Along the coast, anywhere.
Escape: My Sunlighten infrared sauna.
Fitness plan: Walking 12,000-plus steps a day.