What’s an ex-con to do once they’re out from behind bars? Should they hide in the shadows, do charity work, hold down a normal nine-to-five? Nope. The obvious next move in today’s society is to become an influencer.

The retired football player O. J. Simpson is best known not for his athletic achievements but for his 1995 murder trial, in which he was accused, and widely suspected, of killing his ex-wife Nicole Brown and her friend Ronald Goldman. Following the infamous line by his defense lawyer “If [the glove] doesn’t fit, you must acquit,” Simpson was found not guilty but was subsequently busted on a separate conviction, for robbery. Simpson spent nine years in prison, and was released from the Lovelock Correctional Center, in Nevada, in 2017.