The ability to form bonds, to connect and create communities, is what set us human beings on a course to becoming the dominant species on earth. At some point, a group of us within a larger community formed a smaller, secondary community based on shared interests: this was the first club.
Clubs appeal to our innate need to be around like-minded people, to feel wanted, part of a tribe, in the comfort and safety of community. The power of inclusion. Then there’s the flip side: the power of exclusion. We’re also a deeply insecure species. Being on the inside looking out doesn’t mean much unless there are people on the outside with their noses pressed up against the glass, peering in. Hence the art market, super-yachts, private islands, Richard Mille watches, private space travel—and clubs.
