Soho House is preparing to go public in the same way it operates its clubs: subtly, but not that subtly. In the beginning of April, the London-based private-club company, which bills itself as an oasis of exclusivity and swank, submitted a confidential filing for an I.P.O. in New York that will value the company at more than $3 billion. That same week, Sky News broke the story.
Soho House hired J. P. Morgan and Morgan Stanley to help plan for an I.P.O. following a first, pulled attempt in 2018. It’s bullish on its timing this go-round—travel-and-leisure stocks are expected to boom post-pandemic—and big names are buying in, such as Goldman Sachs, who just loaned Soho House $770 million ahead of the I.P.O.