Each year, more than 120 billion units of packaging are produced by the global cosmetics industry, and each year 120 billion celebrities trademark their names to start a beauty line. Or at least it feels like that. Regardless, the beauty industry has a plastic problem. And celebrities have a beauty-line problem.

It makes sense—who better to sell beauty products than the world’s most beautiful people? You can only make a living by looking hot and exploiting common people’s insecurities for so long before deciding to really capitalize on your God/Dr. Garth Fisher–given gifts by selling products that give consumers the false hope that they, too, could look as flawless as you.