Forty years after it first appeared, the stars, or rather the planets, have aligned for Swatch in a way that few, me included, could have imagined.
Rewind to the end of March last year. The watch world was getting ready for the first post-coronavirus iteration of the annual Watches and Wonders fair, when—Boom!—Swatch dropped a bomb in the form of a series of watches heavily, ahem, inspired by Omega’s Speedmaster, the watch NASA took to the moon.
