This time there are 11 of them. That’s 11 private pictures shared in a personal post on the Duchess of Sussex’s Instagram. There’s one of Prince Harry and seven-year-old Prince Archie (facing away from camera) playing with a giant football. There’s one of some eggs in a nest, half hidden among some foliage. There’s one of Princess Lilibet (neck to waist only) wearing a white T-shirt featuring a line drawing of Beyoncé and the words “B is for Beyoncé”.

There was a time when we had to wait several weeks to sneak a peek of Meghan’s Montecito life but now the gaps between glimpses are shrinking and it’s only days since the last “never before seen” images were posted, to mark Lilibet’s fifth birthday on June 4. To what do we owe this unexpected boon just days later? As the World Cup kicks off, perhaps Meghan wanted to remind us that she’s living right where the action is — albeit in an exclusive coastal enclave. Perhaps images of the royal wedding at the weekend prompted her to remind us that theirs is the great royal romance.