For many, the influencer was the online dream job: build a following, project a picture-perfect life, and wait for the brand contract. But there is a successor now. Meet the “Bop.”
The Bop uses the same Internet platforms as a mainstream influencer but to a different end. She gathers attention on TikTok and Instagram, then sells intimate access to paying subscribers, mostly on the explicit-content Web site OnlyFans. The public feed is marketing. The private feed is the business.
