Call it nepomania. Or a dynasty complex. But where we were once content to obsess ourselves merely with the lives of the rich and the powerful, now we find we must obsess over their children (and their children’s children, and their children’s children’s children) too. Now House of Guinness, a glossy new Netflix drama, tells the story of the earliest days of the world’s most enduring brewing dynasty.

In West London, they say, you’re never more than six feet from a family member. Their surname represents not simply a brand of stout but also a certain brand of person—a connected, creative, sometimes wayward spirit; aristocratic-adjacent on the one hand but possessed of a winning Irish charm on the other.