Step right up, ladies and gentlemen, and gird yourself for the investment opportunity of a lifetime! Do you love music? Culture? Notoriety? Do you thrive on the sort of relentless negative public opinion that would drive most sane people into a permanent state of hiding? Do you remain awake at night, salivating at the prospect of being remembered for all eternity as one of the most brazen hucksters ever to walk the earth? Then does Billy McFarland have a deal for you!
As of last month, the Fyre Festival is officially for sale. In a statement released to Instagram in text too small to comfortably read, its founder, McFarland, said that the entire brand, “including its trademarks, IP, digital assets, media reach, and cultural capital,” is up for grabs “to an operator that can fully realize its vision.” And this was clearly the opportunity of a lifetime, since “FYRE is one of the most powerful attention engines in the world.”
