Having trashed the royal family, flopped on Netflix and been terminated by Spotify for the poor performance of her last podcast, Archetypes, Meghan Markle has reinvented herself as an entrepreneur (pronounced “entreprenoor”). Her new company, As Ever, sells jam and “flower sprinkles” — to morons, presumably. Undaunted by the seeming blank lack of audience interest in Archetypes, she has started a new podcast to go along with her business. Confessions of a Female Founder aims to “inspire anyone who’s interested in turning their own entrepreneurial dreams into a reality”. Given that Meghan only launched her first products earlier this month, it will strike some listeners as rather early in her entrepreneurial career for her to start dispensing business advice. But she gives the impression of having never been much troubled by self-doubt.
Predictably, she has nothing to say about real business issues such as logistics, management techniques or supply chain issues. Equally predictably, there is lots of guff about how to love yourself and spread positive energy through the world. I suspect that this is not the sort of thing most small business people spend much time fretting over. But then Meghan’s business isn’t really a business. It’s a bit like the corporate equivalent of Marie Antoinette’s dairy farm — a pleasant game of make-believe for an idle rich woman. Receiving business advice from a Californian multimillionaire who owes a significant part of her fortune to marrying a prince is about as enjoyable and as illuminating as you would expect.
