The term “propaganda” evokes visions of conflict and control, yet its origins are surprisingly neutral. The word derives from the Latin propagare (to spread) and first appeared in the 17th century during the Counter-Reformation, when the Catholic Church established the Sacra Congregatio de Propaganda Fide—an organization dedicated to opposing Protestantism through missionaries and printed materials.
Propaganda began to take symbolic form during the French Revolution. Pamphleteers roamed Paris handing out Republican imagery. A woman in classical robes and a red Phrygian cap symbolized liberty. A bundle of sticks—the fasces—stood for fraternity. And the tri-color flag represented unity.