When Mark Zuckerberg announced that he was going to “Make Meta Great Again,” he did so wearing a black T-shirt, a medallion on a chain around his neck, and a Greubel Forsey on his wrist. The price—you won’t get much change out of a million dollars—made it a talking point. But it is the watch’s name that is really interesting: the Hand Made 1.

Zuckerberg is a man who has shaped our world with a technology that has pushed us to live much of our lives online. And yet here he was wearing a watch that celebrated the rarefied realm of the artisan.