At Men’s Fashion Week in Milan earlier this summer, critics and influencers from around the world braved the city heat to attend the shows—from Dolce & Gabbana to Gucci, one solemn affair after another—looking sultry in black T-shirts and leather pants and smoking cigarettes.

The scene was decidedly different at the presentation for the British men’s-wear brand Dunhill, a reconstructed tea party that took place in the gardens of the 19th-century Museo Poldi Pezzoli, around the corner from the ritzy Via Montenapoleone.