She recently launched her lifestyle brand with 50 jars of strawberry jam. Now Meghan is hoping that a British PR who once worked for Haribo can make her personal brand taste just as sweet.

Earlier this week, Meghan and Harry’s company, Archewell Foundation, hired Charlie Gipson as its new director of communications. Gipson, who has previously worked for brands such as Mars, Cadbury and Domino’s, will serve as the Duke and Duchess of Sussex’s main point of contact for all UK and European media.