Let’s start with the jam. Have we really had four years of mud-throwing and rage because Meghan Markle wants to make jam? And also marmalade and edible oils and vegetable-based spreads? Let’s move on to the name of her embryonic lifestyle brand, American Riviera Orchard, three random words in search of a meaning. I live in fear that after telling us about the Greek origins of Archewell, someone will pop up now to tell us that ARO is the Greek word for crystal healing or kindness.
Four years since Megxit, Megs wants to become the new Gwyneth Paltrow, even though the real Gwyneth Paltrow is alive and kicking, cleaning up in the lifestyle blog/website department and, in fact, living just up the road from H&M in the house that Goop built: a magnificent architect-designed temple to space and light, with a bathroom aligned for its view of the setting sun.
