Two members of the same high-profile family go into the hospital for planned medical treatments. Both are shocked when tests show they have cancer. The older member breaks with convention, makes public details of his condition, and is praised for his openness. The other, a woman more than 30 years his junior, sticks with tradition and says little, creating a hysterical guessing game.
Has she died and been replaced with a body double? Has her marriage fallen apart? Has she had cosmetic surgery that has gone wrong? To try to lance the speculation, she releases a family photograph, but it turns out to have been so badly Photoshopped that newspapers unpublish it. Cue even more lurid speculation—before she reveals all in a moving video.