If there’s a Bible verse for social-media influencers, it probably comes from the Apostle Paul’s epistle to a young evangelist, at 1 Timothy 4:12: “Be thou an example.”
The job of influencer has always had a bit of the missionary about it. By living their best life on Instagram or TikTok, influencers hope to cultivate followers (you could think of these as disciples), who will join them on the path to salvation (or, at the very least, the path to clicking on an affiliate link).
