In January 2021, shortly after Toyota decided to stop sending its go-anywhere Land Cruiser to America for the first time in 63 years, the company’s U.S. clientele spoke with their checkbooks, driving the outgoing model’s sales to their second-highest level in 10 years.
So it wasn’t shocking when the Japanese juggernaut announced last year that the Land Cruiser would, after a three-year hiatus, be returning to the U.S. Only this time, Toyota broke its decades-long habit of making the rugged S.U.V. larger, more luxurious, and more expensive ($87,030 and up, by 2021) with each successive model. The new Land Cruiser is smaller, cheaper, and more fuel-efficient.
