No sooner had the sexts between the reporter Olivia Nuzzi and presidential candidate Robert F. Kennedy Jr. been revealed than the editors at Forbes must have been cursing their luck, yet again. In 2018, Nuzzi had appeared on Forbes’s 30 Under 30 list, the magazine’s annual catalogue of “bright young entrepreneurs, leaders, and stars.”
Few things are as reliable in prophesying a fall from grace as 30 Under 30. Whether it’s down to the hubris that such a list confers upon its members, or simply the low barrier to entry—participants can nominate themselves, and the check system seems largely based on hype instead of substance—there’s little doubt that appearing on it is a double-edged sword.