Rare is the person without an item of denim in their wardrobe. Whether that’s a Primark jacket, some well-loved Levi’s or a pair of $2000 Balenciaga jeans will depend on your age, taste and income.
Whoever you are, you’re one of the estimated 80 percent of the population who’s owned a piece of denim clothing, contributing to its supremacy as arguably the most popular fabric in the world for the last 80 years, with the global market projected to be worth $95 billion by 2030.
