This week, Lynn Q. Yu has an enlightening report on the rise of “chefluencers”—food-based content creators who have generated billions of views on social media and are turning that clout into real-life restaurants. Then, speaking of influence, Stuart Heritage reveals how Britain’s foremost soccer star has built a podcast empire. And finally, the writer Tom Wolfe was the pre-eminent chronicler of the United States in the late 20th century, dissecting social mores with razor-wire satire and pyrotechnic prose. Peter Stevenson will tell us why, five years after Wolfe’s death, a flurry of projects based on his life and work are being released. All this and more make this a show you won’t want to miss. Listen by clicking Play below. And be sure to subscribe at Apple Podcasts or Spotify so you don’t miss an episode.

Episode 157: The Rise of the Chefluencer: Social-Media Stars Cook Up New Ways to Eat

Plus: the return of Tom Wolfe; Gary Lineker’s podcast empire; and more