Everybody’s looking at what’s behind you.

Eye of the Beholder

Baby got back? There’s yet another area of the body that requires your attention, and professional intervention. Meet the entrepreneurs and surgeons who are focusing exclusively on improving your posterior

By Linda Wells

You could be forgiven for thinking that this is the year of the butt. The particular body part is bigger and bouncier and rounder and more exposed than ever. Wander down any beach or scroll through Instagram, and you will be confronted with nearly bare butts whether you like it or not. Oh, look! There’s Kate Hudson’s! Yikes, is that Jason Momoa in a loincloth? Hey, Sharon Stone! Nice ass!

The actual year of the butt was 2014, not because the calendar said so but because popular culture coalesced around the territory. That’s when Nicki Minaj’s “Anaconda,” Jennifer Lopez’s “Booty,” Kim Kardashian’s Paper magazine cover, and the belfie (butt selfie) twerked into the mainstream.