It’s been a year since the Attention-Whore Index made its debut. A good time, then, for reflection and maybe a little speculation about what lies ahead for those to whom attention must be paid.

And “those,” anecdotal evidence suggests, includes most of us. We live in a TikTok universe. Influencing is a profession. The selfie plague, which already feels as ancient as daguerreotypes, doesn’t show any signs of fading away. Attention Whores are around us always, in every museum gallery we shoulder our way across, every restaurant where we have the pleasure of shouting through dinner. Maybe AIR MAIL should instead be running an index of the Attention-Averse.