David Beckham sat with a creative agency in Brooklyn more than six years ago looking through 100 years of football logos and jerseys. Through all the colors and designs, from the classic to the garish, he saw something was missing. Pink. Vibrant pink. There was the odd glimpse of it, like Palermo’s shirts in Italy’s second division, but pink had never been a familiar football color. (We probably don’t need to waste time pondering why — man’s game and all that…)
For Beckham, who was building a new football club from scratch in Miami and eager to make an impact from the start, pink was perfect. It was the color of Miami sunsets, the city’s art deco buildings, Don Johnson’s outfits in Miami Vice. “Drive around Miami and it’s a very recurring color,” Beckham explains. For his new team, Inter Miami (strictly speaking, Club Internacional de Fútbol Miami, in a nod to the large Hispanic community), it was a color to stand out from the crowd.
