Brigitte Bardot, seen here at Maxim’s in 1956, was among its notorious regulars.

Nouveau Appeal

Maxim’s, in Paris, has never been known for its food. But now, under new ownership, it just may manage to re-create its sexy scene

By Alexander Lobrano

Jean Cocteau once remarked, “Paris will be foutu the day that Maxim’s disappears.” But somehow, everyone survived the Rue Royale stalwart’s recent years-long shutdown.

Maxim’s returned just in time to celebrate its 130th birthday, and there are more eyes on its alarmingly opulent Art Nouveau décor—a listed French historical monument—than ever.