Whoever coined the phrase in vino veritas must have been a glass or two deep at the time. There are few industries quite so awash with hucksters, shysters, sweet-talkers, bamboozlers, and schmoozers as the world of wine—an ever oiled swill-fest of fantastical tasting notes, purple-toothed bores, and credulous, insecure arrivistes.
It is a place of long lunches and big claims, where the bullshit is priced in, and the nonsense is part of the fun. Everyone’s on the make. Everyone knows something you don’t. And everyone’s half cut.
