Kaia Gerber, Addison Rae, Hailey Bieber, Emma Chamberlain—models, TikTokers, YouTubers, or some combination of the above, with tens of millions of followers—all own the same necklace. It’s a dainty cable chain, in sterling-silver or 14-karat-gold vermeil, with extra-puffy bubble-letter charms that spell out the owner’s name or initials.
In August, that Juicy Bubbles necklace was Rachel G Jewelry’s best-selling piece. It’s lucky that it’s also Rachel Gjersvik’s favorite piece to make because the 26-year-old behind the company sources, handcrafts, ships, and writes notes for everything she sells—by herself.
