When it was first announced, GB News was fêted as a British Fox News, a populist cove where the Brexit-voting 52 percent could stretch out and relax to the comforting sound of puce-faced men shouting a barrage of angry opinions that their viewers already agreed with.

However, when GB News finally launched, nearly two weeks ago, it soon discovered that it had accidentally attracted a completely different demographic. Due to a seemingly never-ending cascade of watch-through-your-fingers technical mishaps, the channel briefly became the No. 1 destination for slack-jawed rubberneckers everywhere.