The Cucinelli the world knows best is a man named Brunello, who founded his eponymous luxury brand, headquartered in the medieval castle of Solomeo, back in 1978. But over the course of the past few years, his youngest daughter, Carolina, has emerged on the scene, graduating from a job on the design team into an increasingly powerful role at the company.

Brunello Cucinelli with his wife, Federica, and their daughters, Camilla and Carolina.

Now, as co-president and co–creative director, Carolina manages all activities of the brand, with a special focus on the children’s and home collections. Her public-facing activities went digital during the pandemic, but it comes as little surprise that this well-trained aesthete, who earned a master’s degree in art and costume design and got her start at the company on the design team, has perfected her Zoom look. Looking poised and professional—and also enviably radiant—Cucinelli holds court in her office in Solomeo, where she is framed by an artful arrangement of books and pieces from the brand’s home collection.