Samantha Cameron is an unrepentant multi-tasker, and over the course of her long career in design, beginning at Smythson, she has remained loyal to the concept of versatility. With her label, Cefinn, she specializes in all-day dressing, comprising reliable basics that become the foundation of a woman’s wardrobe. (The name “Cefinn” is based on a loose acronym of “Cameron” and the first initials of the children—Elwen, Florence, Ivan, and Nancy—she has had with David Cameron, the former U.K. prime minister.) Londoners are getting their fix at Cefinn’s pop-up, on King’s Road in Chelsea, although the rest of us will have to be satisfied with e-commerce for now. As Cameron prepares for the holiday-shopping season, she shares her key components to the good life. —Ashley Baker
AGENDA: Smythson’s Soho diary.
Airline: Loganair.
Airport: London City Airport or Islay, off the west coast of Scotland.
App: Shazam.
Bag: Smythson black Panama crossbody bag and Panama tote.
Beach: Benirrás Beach, in Ibiza.
Bedtime: 10:15 p.m.
Bike: I need a new one. Everyone in my family seems to cycle much faster than me!
Birthday: I don’t like receiving presents or celebrating my birthday in any way, but love everyone else’s, especially if they have a party and there’s a decent D.J.
Breakfast, weekday: PG Tips English breakfast tea with milk, and butter and Marmite on spelt sourdough.
Breakfast, weekend: Huevos rancheros.
Car: An electric pickup.
Child: Lyra from Northern Lights, by Philip Pullman.
Cocktail: Negroni or a white lady.
Cocktail appetizer: None. It ruins the cocktail and the meal after.
Date: James Corden.
DINNER DATE: My best friend, Hugo, as I haven’t seen him for two years due to COVID—he’s been stuck in New York, and me in London.
Dinner, weekday: My son’s fish tacos.
Dinner, weekend: My husband’s fish curry.
Disguise: A face mask, bangs, and sunglasses.
Dress: A red satin Vivienne Westwood dress, my party favorite for the last 15 years.
Drive: From Denver to Missouri in a Chevy Suburban, while my husband and I indoctrinate all of our children to Led Zeppelin.
Enemy: Anyone with a dog who might kill my chickens.
Escape: Running cross-country on my own with no headphones.
