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May 9 2020
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How it was done in 1958: two fans of rosé outside the Carlton Hotel in Cannes, captured by Slim Aarons.

Traditionalists were outraged 15 years ago when a group of French vineyards announced the launch of a rosé wine designed to be served with ice cubes.

Now Rosé Piscine, as it was named, is being hailed as one of the great modern success stories of a French wine industry in urgent need of renewal amid falling sales.

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