How it was done in 1958: two fans of rosé outside the Carlton Hotel in Cannes, captured by Slim Aarons.

Is This the World’s Most Popular Rosé?

Developed specifically to be drunk with ice, this wine might just save France’s post-coronavirus vineyards

By Adam Sage

Traditionalists were outraged 15 years ago when a group of French vineyards announced the launch of a rosé wine designed to be served with ice cubes.

Now Rosé Piscine, as it was named, is being hailed as one of the great modern success stories of a French wine industry in urgent need of renewal amid falling sales.