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April 11 2020
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Man versus machine: most of the brand’s jackets and trousers, as seen here on co-founders Margherita Cardelli and Gerardo Cavaliere, are sewn entirely by hand.

That v is not a typo. “The [Italian] word giuliva means joyful and lighthearted,” explains Margherita Cardelli, who founded the Italian fashion label Giuliva Heritage Collection in 2016 with her now husband, Gerardo Cavaliere. Giuliva was also the name of a bicycle that Cavaliere had once designed and built for himself, a detail as revealing and emblematic of the brand as the definition of the word itself. “Yes,” says Cardelli with a laugh, “Gerardo has always had a passion for making things by hand.”

In less than four years, Giuliva Heritage has established itself as the go-to ready-to-wear label for sophisticated, hand-finished pieces in classic silhouettes that recall the custom-tailored looks memorialized by silver-screen doyennes of the past. Today, they’re worn by style stars such as Phoebe Waller-Bridge, Sienna Miller, and Lauren Santo Domingo.

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