The holidays are upon us, and as the millennial Ebenezer Scrooge, I have some thoughts on our collective online commemorative behavior. It’s hard to know these days if Instagram is for the holidays or if the holidays are for Instagram. Either way, 2019 has felt like the most festive year yet, despite the fact that we have less to celebrate than ever before. Is that the reason? Are we trying to distract ourselves from the looming reality of our planet burning? Or is it what I fear it must be: that we’re all just dumb narcissists.
Every holiday is celebrated on Instagram, no matter how big or small. Whether it’s Siblings Day, the Fourth of July, or Female Filmmaker Friday, each day becomes another invitation to flaunt our self-involvement and show our desperate desire for attention. And it’s guaranteed that if you’ve seen one post, you’ve seen ’em all. If there’s one thing you can count on from the Internet, it’s to make us all the same.