At the Cannes Film Festival last week, Demi Moore shared her thoughts on the arrival of A.I. in the film industry. She told a reporter from Variety that Hollywood should “find ways [to] work with it” because its involvement is inevitable. “A.I. is here,” she said. “And so to fight it is to fight something that is a battle that we will lose.” But she assured the crowd that, while Hollywood could do more to “protect” itself, “the truth is there really isn’t anything to fear because what it can never replace is what true art comes from, which is not the physical, it comes from the soul…. And that they can never recreate through something that is technical.” Except, of course, they already have.
In January, Selena Gomez posted photos from the Golden Globes on her Instagram, set to the song “Where Your Warmth Begins,” by the singer-songwriter Sienna Rose. Gomez removed the song after online commenters noted that “Sienna Rose” seems not to exist. Around the same time, an Instagram account appeared for Rose—“an anonymous neo-soul singer whose music blends the elegance of classic soul with the vulnerability of modern R&B,” per her Spotify bio at the time—but the videos had the hallmarks of A.I. manufacture: uneven lighting and rubbery facial texture. Sienna Rose is not real. And she’s not the only one.
