In Naomi Alderman’s forthcoming book about social media, Don’t Burn Anyone at the Stake Today, she makes the suggestion that the most important fact anyone can know at any point in their lives is what era they are living through — how these times will be referred to in future history books. “For instance, if you’re living through a time that will later be referred to as ‘the Terror’, that will be very useful, and scary, information for you,” she points out.

While Alderman’s book focuses on the suggestion that we are living through a time that will probably have a name such as the Era of Information Chaos — due to social media, conspiracy theories and fake news — last week another suggestion raised its head.