Kylan Darnell can’t walk out of her sorority house without being stopped by fans. She can’t actually walk out of any house without it happening.
Darnell, 21, is the standard bearer for a lucrative new kind of fame. She is a third-year student at the University of Alabama, a member of Zeta Tau Alpha sorority and the “Queen of RushTok”, the frenzied corner of TikTok which charts the trials of aspiring sorority girls during their August recruitment, or “rush week” and the campus lives that they go on to lead.
