Jazz and bossa nova have found an unexpected new audience, thanks to an equally unexpected source: Laufey Lín Bing Jónsdóttir, the 26-year-old, Icelandic-Chinese, professionally trained alto known as Laufey, who has won over Gen Z with her contemporary take on these classic genres.
Since rising to fame on TikTok during the coronavirus lockdown, she’s racked up more than six million Instagram followers, won a Grammy Award, and become a darling of the fashion world. She’s now getting ready to release her third album, A Matter of Time, out on August 22—and with it, she’s shedding the sweet, innocent image that once defined her.