After years of neutral cashmere sweaters from the Row and black-on-black Loro Piana baseball caps, the pendulum has swung away from “quiet luxury” and in the opposite direction. Eventually, someone had to say the quiet part out loud, and so—as if summoned by the algorithm itself—here is Becca Bloom.
At the start of this year, Bloom had never posted to TikTok. But over the past few weeks, @beccaxbloom has amassed more than two million followers, becoming the crown jewel in a growing subgenre that the Internet has come to know as #RichTok.
