Some real-estate agents suggest baking chocolate-chip cookies to set the scene for selling your home. Others might bring their own Diptyque candle for an open-house day. But the trend at the giddiest heights of real estate isn’t the waft of a Brady Bunch idyll. It’s about selling a whole lifestyle, where “whole” means everything.
The turnkey sale has been on the rise on both sides of the Atlantic in recent years, a seeming result of the ultra-wealthy not having the time or energy to work with architects and interior designers—increasingly, they want houses straight off the rack.
