One of the best-known hotel rooms in Madrid isn’t really a room at all. It’s the subject of the Edward Hopper painting Hotel Room, which hangs in the city’s Thyssen-Bornemisza National Museum and captures the indelible feeling of urban loneliness.

It’s quite a contrast to the scene at the new Brach Madrid, a Philippe Starck–designed hotel in the middle of the city’s Grand Via thoroughfare. The Brach Madrid is as warm, welcoming, and cluttered as Hopper’s painting is stark.