Just a half-dozen Attention-Whore Index competitions into 2025, a pattern is emerging: Donald Trump and (especially) Elon Musk keep trading off the top spot. Musk, with 42.6 percent, won the latest (for all the obvious reasons), and Trump, who wins whenever Musk doesn’t, was a distant second with 19.1 percent. In fact, Trump, despite his considerable efforts, didn’t finish far ahead of his onetime Mar-a-Lago dinner guest, the self-described Nazi Kanye West (14.8 percent).
This week’s candidates in a moment. But first:
