For years, Daria Reina and Andrea Ferolla earned their livings as creative directors who brought to life the visions of their clients, such as Bulgari. Chez Dede was born in 2011 when the Rome-based couple—she’s French-Italian, he’s Italian—decided to dream up a world of their own, a fictional place based on a nickname coined from a fusion of “Daria” and “Andrea.”
“It was just a silly idea,” says Reina. “It was evocative of something without having anything.”